How do you measure social media results?

What the numbers can and cannot tell you.

Shaun Moat

Last Update 2 days ago

We look beyond likes. Useful measures can include reach, engagement, clicks, enquiries, website visits and the types of posts that encourage meaningful conversations. The most useful measures depend on your business goals.


Our packages include different levels of reporting, from a monthly performance snapshot to fuller monthly reports and meetings. We explain the results in plain English and use them to refine the next month’s plan.


Social media performance changes over time and is influenced by the platform, your audience, seasonality and competition. We cannot promise a particular number of leads or followers.


For advice tailored to your business, visit https://www.donutpig.com and get in touch.

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